Tuesday June 11, 2024

Alpine Travel, including Jones Holidays, is excited to announce that it has joined forces with other leading coach operators from across the UK to form The Coach Travel Group, a new national force in travel.

The major development has changed the shape of the UK coach travel industry as seven market-leading businesses have now come together to form The Coach Travel Group. The strategic acquisition of Alpine Travel, Barnes Coaches, Coatham Coaches, JH Coaches, Johnsons Coaches, Swans Travel and The Ready Group has resulted in a new forward-thinking company that promises to make revolutionary strides in quality and service delivery.

Alpine Travel, including Jones Holidays, is well-rooted in the local community and has now teamed up with fellow like-minded operators from across the country. The amalgamation under The Coach Travel Group banner ushers in a new dawn of travel for passengers in the North Wales region.

"Today marks a significant milestone not only for Alpine Travel but for the entire coach travel industry in the UK," said Joe Lewis, MD of Alpine Travel. “We are now part of a national coach group built by coach companies. Customers can expect the same level of service, while we have plans to expand our range of holidays and tours.

"By merging with other esteemed companies, we are setting the stage for an unparalleled travel experience. We can now combine our resources and expertise, enabling us to improve operational efficiency and service quality. Additionally, as part of a national group, we can negotiate better deals with suppliers and invest in new technologies to enhance the overall customer experience.

“We're committed to being at the forefront of the industry, ensuring every mile travelled with us is a testament to the quality and innovation we stand for."

Commitment to raising standards

With a forward-looking high-growth strategy, including the prospect of future acquisitions, The Coach Travel Group is now positioned as the supplier and employer of choice in the UK travel industry. The group benefits from each company’s reputation for safety, customer service, operational delivery and a culture of respect for all stakeholders.

The Coach Travel Group is committed to delivering a consistent, high-quality customer experience. This is achieved by an unwavering focus on operational and safety excellence, underpinned by a commitment to continuous improvement delivered by investment in people, technology, vehicles, and services that guarantee reliability and comfort for every traveller. 

Local expertise and national coverage

Like every company in the group, Alpine Travel brings years of rich heritage, proven expertise, and deep connections with the communities it serves. This is a key part of who we are, and while The Coach Travel Group will operate on a national scale, the heart and soul of the services remain as personal and community-focused as ever.

Joe added: “Our loyal customers can expect nothing less than a seamless and enjoyable travel experience catered to by a dedicated fleet of modern, eco-friendly coaches driven by professional and courteous drivers.”

“While we are now part of a national group, we remain committed to maintaining the personal service and attention to detail that have been hallmarks of our family-run business. Our focus on customer satisfaction and community engagement will continue to be priorities.

“Our long-term vision is to become a leading national coach travel provider known for reliability, affordability and exceptional service. We aspire to be the first choice for passengers seeking convenient and comfortable group travel solutions.”

The Coach Travel Group consists of the following coach operators:

• Alpine Travel including Jones Holidays         

• Barnes Coaches 

• Coatham Coaches 

• JH Coaches 

• Johnsons Coaches including Whittles 

• Swans Travel

• The Ready Group including Readybus, Arena Travel, Turbostyle and LJ Edwards

For media enquiries, please contact:

Barry Hunt

Wordsmart Communications Ltd

Tel: 07721 907997

Email: barry@wordsmart.biz